Brand Your Work – Work Your Brand
If you own a business or are thinking about starting one, we can help you succeed. Our job is to increase the odds of achieving your goals when they are clear and attainable.
How do you define success? Profits? Customer satisfaction? Repeat sales? Happy and productive employees? Brand recognition? All of the above?
Business decisions must be based on pertinent, relevant information to elevate their impact. Emotions should be set aside. Market research and understanding what that information tells you are keys to making sound, sensible choices when it comes to your money and the return on your investment (ROI).
With more than 30 years of professional experience in business planning, advertising, market research, public relations, and customer service, Brand Irons exists to help you, the business owner. Would you like to know if your idea will make money? And when?
Let us help you Brand Your Work and turn your ideas into profits!
Brand Irons offers feasibility studies and competitive market research that help you decide to move forward with an idea or expansion. Then you Work Your Brand and make your marketing efforts generate results. Our expertise will reduce your risk of making an unprofitable business decision.
Here are some things to think about:.
Do you take the time to think things through?
When you have a “great” idea, acting on your emotional attachment to that thought is financially dangerous. The odds of it becoming commercially viable are one in 50, and maybe less. Let us help you by working with you and taking the time to think things through. There is an upfront cost, but in the end you will know whether it will be a profitable move or cost you dearly.
How much do you really know about your business idea and marketing it?
We have found that many business owners believe some marketing ploy may work but learn what they don’t know is going to be expensive. That’s a hard concept to swallow. We’ve learned to avoid those mistakes. Did you know franchise agreements are negotiable? Have you spent hard-earned money on advertising and not known if it worked or not? We could regale you with many war stories…but won’t.
As consultants, we save you more money than it costs to engage our services. We can easily immerse our team in your business, see potential flaws, ask the right questions, and share what we learn in a manner that generates profits for you and your stakeholders. It is a relationship built on trust.
Interested? Contact us to schedule an initial no cost “trust” conversation.