Trail Riding

A few years ago, when I was searching domain names, I discovered was available.  A month or so ago, I finally decided to do something with it.

To tell a brief story, mega-cattle ranchers needed new markets for their beef after the U.S. Civil War.  With the war over, the demand to supply troops dropped off so the ranchers hired a trail boss to move his large herds to markets in Kansas and Colorado.  The markets were along the railroad lines connecting east and west.

The trail boss hired drovers to supply the drive with fresh horses, cowboys (because many really were boys) to drive the cattle, and a cook with chuckwagon to feed the crew.  After branding the cattle with the rancher’s mark, they began what could be a six-week trek northward from central Texas, through Oklahoma (Indian Territory), and into the markets at a pace of roughly 10 miles per day.

Fast forward to today.  Business owners need to get their products to market, sell them, and make some profit.  Hiring a trail boss to handle that process still makes sense so the business owner or entrepreneur can concentrate on running their business.

Hence the concept of Brand Irons is to Brand Your Work – Work Your Brand.

The need for drovers and fresh horses may be gone, but the need for sales to move products and keep the company alive is a requirement.

The need for cowboys to take care of the animals has been replaced by every employee serving your customers.

So, what is your brand?

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About Coach

Terry Misfeldt is President and Trail Boss of Brand Irons, a business and marketing consulting firm based in Green Bay, Wisconsin. Terry has conducted numerous feasibility studies and prepared a number of business plans to secure financing for clients. Terry and Brand Irons specialize in creating corporate brand identities based on the results of studies and plans to market businesses successfully.